Our Story
The Heart of Doggies First
Doggies First began as a small family project, born from the countless shared moments and quiet joy our own pets brought into our lives. We realized that caring for a companion is a journey of holistic wellness, one that encompasses nutrition, mental stimulation, and a deep, love-led approach to every product we provide.
As African pet parents, we understand the unique bond that connects our families to our furry members. Our heritage is rooted in the belief that pets deserve more than just supplies—they deserve a life curated with expert guidance, premium care, and the same warmth we provide for our own children. Welcome to our family story.
TRUSTED CARE
Why Pet Parents Love Us
Curated Premium Products
Only the finest, holistic supplies curated specifically for your furry family's wellness.
Expert Guidance
Compassionate, knowledgeable advice rooted in a deep passion for pet health.
Trusted Rescue Partners
Proudly collaborating with trusted local rescue and grooming providers.
African Pet Parents
Focused on the unique lifestyle and wellness needs of pet parents across Africa.
The Heart Behind the Paws
Charlene de Witt
Owner
Mikayla Bohem
"A holistic heart with a soft spot for senior rescues and shared sun-soaked walks."
Manager
Nosi
"Searching for the gold standard in every toy so your pet doesn't have to."
Senior Groomer
Lupeh
"Passionate about building soulful bridges between parents and local rescue heroes."
Assistant Groomer
"Merging wellness science with deep care for every wagging tail in our community."
Happy Paws: Testimonials
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They did a wonderful job grooming my doggy. The staff are knowledgeable and friendly. Definitely recommend.
My mom's dog always looks beautiful after a trip there. The staff are incredibly friendly and polite.
They are very well priced, have a genuine interest in your pets' well being and truly go the extra mile!